Michel Mercier: Curly

Advertising Agency: Regev Kavitky Israel
Creative Director: Eran Barkan
Art Director: Boaz Goldenberg
Copywriter: Shully Glanz
Photographer: Yaki Halperin
Published: November 2007

Michel Mercier: Wavy

Advertising Agency: Regev Kavitky Israel
Creative Director: Eran Barkan
Art Director: Boaz Goldenberg
Copywriter: Shully Glanz
Photographer: Yaki Halperin
Published: November 2007

Michel Mercier: Straight

Advertising Agency: Regev Kavitky Israel
Creative Director: Eran Barkan
Art Director: Boaz Goldenberg
Copywriter: Shully Glanz
Photographer: Yaki Halperin
Published: November 2007

Verizon Wireless / G'z One Type V Phone: Call the fish

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Officer: Joyce King-Thomas
Executive Creative Director: Steve Ohler
Associate Creative Directors: Jason Schmall, Mat Bisher
Copywriter: Jason Schmall
Art Director: Mat Bisher
Group Creative Directors: Tom Murphy, Sean Bryan

Unicef: Skin care

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler, Christoph Nann
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
Published: October 2007

Unicef: Soap

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler, Christoph Nann
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
Published: October 2007

Unicef: Serum

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler, Christoph Nann
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
Published: October 2007

Unicef: Water

Unicef PROAGING. Unicef Survival Kit for children.
In many African countries, every fourth child dies. Basic things like vaccines, mosquito nets and soap help to save children's lives. Every donation help.

Advertising Agency: Serviceplan Munich/Hamburg, Germany
Creative Directors: Alex Schill, Maik Kähler, Christoph Nann
Art Directors: Maik Kähler, Till Diestel, Amelie Graalfs
Copywriter: Christoph Nann
Photographer: Beatrice Heydiri
Post Production: Alphadog
Published: October 2007

Bayer Healthcare: Gladiator

Bayer Effervescents. Instant action.

Advertising Agency: JWT Cairo, Egypt

Bayer Healthcare: Sumo

Bayer Effervescents. Instant action.

Advertising Agency: JWT Cairo, Egypt

Yoga @ 42 degree: Experience faster fat burning in 42 degree Celcius

Advertising Agency: Neo Indonesia
Creative Director: Dedy Suherdi
Art Director: Alvin Dharmawan
Copywriters: Ichwan Rinaldi, Millaty Ismail
Photographer: Gerard Adi
Digital Imaging: C! Production, Herry Thamrin
Published: August 2007

Rolling Stone Magazine - Indonesia: Metal

Who said sex and pistols have nothing to do with mother and love?

Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Directors: Gandhi Suryoto, Agus Arbana
Art Director / Illustrator: Johan Bejo
Copywriter: Akbar Amaru
Published: August 2007

Rolling Stone Magazine - Indonesia: Hip Hop

40 years of struggle, and today this culture's worth 50 cent.

Advertising Agency: Dentsu, Jakarta, Indonesia
Creative Directors: Gandhi Suryoto, Agus Arbana
Art Director / Illustrator: Johan Bejo
Copywriter: Akbar Amaru
Published: August 2007

Greenpeace: Desperate Housewives

You thought about jumping on a rubber boat and thwarting harpoons to save the whales. But then you would miss Desperate Housewives.
You don't have to join us, to join us.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: John Condon
Creative Directors: Bob Winter, Reed Collins
Copywriters: Bob Winter, Nick Cade
Art Directors: Reed Collins, Hunter Fine

ID Shoes: Biker

Be the cult.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director / Illustrator: Bhushan B. Dalvi
Concept: Pankaj Juvekar
Copywriter: Sameer Makani
Photographer: Himanshu Seth
Retouch: Makani Studio
Published: November 2007

ID Shoes: Traveler

Be the cult.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director / Illustrator: Bhushan B. Dalvi
Concept: Pankaj Juvekar
Copywriter: Sameer Makani
Photographer: Himanshu Seth
Retouch: Makani Studio
Published: November 2007

ID Shoes: Tattoo artist

Be the cult.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director / Illustrator: Bhushan B. Dalvi
Concept: Pankaj Juvekar
Copywriter: Sameer Makani
Photographer: Himanshu Seth
Retouch: Makani Studio
Published: November 2007

ID Shoes: DJ

Be the cult.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director / Illustrator: Bhushan B. Dalvi
Concept: Pankaj Juvekar
Copywriter: Sameer Makani
Photographer: Himanshu Seth
Retouch: Makani Studio
Published: November 2007

Illinois Bureau of Tourism: Lipizzan stallions

Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Graham Woodall
Creative Director: Dan Bruce
Copywriter: Gary Korrub
Art Director: Jim Furrh
Illustrator: John Rush

Illinois Bureau of Tourism: Naked Molerats

Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Graham Woodall
Creative Director: Dan Bruce
Copywriter: Gary Korrub
Art Director: Jim Furrh
Illustrator: John Rush

Illinois Bureau of Tourism: Cozy dog

Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Graham Woodall
Creative Director: Dan Bruce
Copywriter: Gary Korrub
Art Director: Jim Furrh
Illustrator: John Rush

The Coup Vegetarian Restaurant: Teeth

Advertising Agency: Wax Partnership, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Joel Arbez
Photographer: Philip Rostron
Published: September 2007

Harley Davidson Nightster: Horsemen

When the horsemen of the apocalypse arrive, we bet they won't be riding horses.
The XL 1200 N Nightster is coming.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Illustrator: Joel Arbez
Copywriter: Nick Asik
Published: September 2007

Harley Davidson Nightster: Death

Some flirt with death. Others have their way with it.
The XL 1200 N Nightster is coming.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Illustrator: Joel Arbez
Copywriter: Nick Asik
Published: September 2007

Harley Davidson Nightster: Beast

The Book of Revelation warns of a beast. It fails to mention chrome.
The XL 1200 N Nightster is coming.

Advertising Agency: Wax, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director / Illustrator: Joel Arbez
Copywriter: Nick Asik
Published: September 2007

American Legacy Foundation/Truth: Lunch lady

WHUDAFXUP with milk?
whudafxup.com

Advertising Agency: Arnold, Boston / Crispin Porter + Bogusky, Miami
Executive Creative Directors: Pete Favat, Alex Bogusky
Creative Directors: John Kearse, Tom Adams
Copywriters: Kaelan Richards, John Kearse, Evan Fry
Art Directors: Arnie Presiado, Colin Jeffery, John Parker
Photographer: Greg Miller
Production Manager: Linda Donlon
Art Producer: Kathy McMann

American Legacy Foundation/Truth: Candy store

WHUDAFXUP with candy?
whudafxup.com

Advertising Agency: Arnold, Boston / Crispin Porter + Bogusky, Miami
Executive Creative Directors: Pete Favat, Alex Bogusky
Creative Directors: John Kearse, Tom Adams
Copywriters: Kaelan Richards, John Kearse, Evan Fry
Art Directors: Arnie Presiado, Colin Jeffery, John Parker
Photographer: Greg Miller
Production Manager: Linda Donlon
Art Producer: Kathy McMann

American Legacy Foundation/Truth: Exterminator

WHUDAFXUP with bugs?
whudafxup.com

Advertising Agency: Arnold, Boston / Crispin Porter + Bogusky, Miami
Executive Creative Directors: Pete Favat, Alex Bogusky
Creative Directors: John Kearse, Tom Adams
Copywriters: Kaelan Richards, John Kearse, Evan Fry
Art Directors: Arnie Presiado, Colin Jeffery, John Parker
Photographer: Greg Miller
Production Manager: Linda Donlon
Art Producer: Kathy McMann

Tigo: Pool

Be a true fan. It's football time.

Advertising Agency: Creative Eye, Accra, Ghana
Creative Directors / Copywriters: Rashid Tenga, Drangu Liviu
Art Director: Drangu Liviu
Photographer: Amit Ashar
Published: November 2007

Tigo: Golf

Be a true fan. It's football time.

Advertising Agency: Creative Eye, Accra, Ghana
Creative Directors / Copywriters: Rashid Tenga, Drangu Liviu
Art Director: Drangu Liviu
Photographer: Amit Ashar
Published: November 2007

Tigo: Karate

Be a true fan. It's football time.

Advertising Agency: Creative Eye, Accra, Ghana
Creative Directors / Copywriters: Rashid Tenga, Drangu Liviu
Art Director: Drangu Liviu
Photographer: Amit Ashar
Published: November 2007

Shoot Up Energy Drink: Olympics

Boundless energy to perform.

Advertising Agency: Watermelon, Dubai, UAE
Art Directors: Sajesh pudussery, Jinesh
Copywriter: Arun Mohan
Illustrators: Sanu Raju, Shereef
Photographer: Mohan Das
Other additional credits: Javeed Iqbal

Salvation Army: Superman

Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.

Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart

Salvation Army: Bride

Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.

Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart

Salvation Army: AWB Uniform

Any old clothes will do.
You wouldn't be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.

Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa
Creative Director: Vanessa Pearson
Copywriter: Angela Collins
Art Director: Yvonne Hall
Photographer: Clive Stewart

Margareth: Crumbs

Impression by Margareth's push-up bras store.

Advertising Agency: Fabrika, Prague, Czech Republic
Art Director: Jiri Langpaul
Photographer: Goran Tacevski

Rawafid: Headgear

Infinite opportunities for definite potential. An opportunity for ambitious UAE nationals to work with the progressive Al-Futtaim Group.

Agency: GMASCO, Dubai, UAE
Creative director: Khalid Radwan
Art Director: Harshad Badbe
Copywriters: Shantesh Rao, Abduljalil Al-Juboory
Visualisers / Graphic Designers: Lamiya Ibrahim, Murali KT
Photographer: Kundan Raut

Wimpy: Lips

Wimpy famous mega coffee.

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Angel Jones
Art Directors: Margarita Karvouniaris, Jamie Meitz
Copywriter: Mark Cope Grainger
Photographer: Michael Doran
Published: October 2005

Wimpy: Ladle

Wimpy famous mega coffee.

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Angel Jones
Art Directors: Margarita Karvouniaris, Jamie Meitz
Copywriter: Mark Cope Grainger
Photographer: Michael Doran
Published: October 2005

Wimpy: Ocean

Wimpy famous mega coffee.

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Angel Jones
Art Directors: Margarita Karvouniaris, Jamie Meitz
Copywriter: Mark Cope Grainger
Photographer: Michael Doran
Published: October 2005

globalcurrent.org: How long?

How long before we go under? Sign the petition, log on to globalcurrent.org

Art Director: Suketu Gohel
Copywriter: Aditya Kashyap

La Nacion Sports Newspaper: Wheat bread

I find myself buying sliced wheat bread just for a chance to win a trip to Germany.
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

La Nacion Sports Newspaper: Maradona

I tell my friends that I miss a man and they understand me.
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

La Nacion Sports Newspaper: Boss

My boss lets me watch TV at work. My wife lets me watch football for as long as I want.
Do I have a terminal disease that nobody's telling me about?
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

La Nacion Sports Newspaper: Robert

When a match is on during the workday, I feel a weird camaraderie with my coworkers.
Even with Robert.
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

La Nacion Sports Newspaper: Hug

He kisses my daughter. He eats my food. He drinks my beer.
So why can't I stop hugging my daughter's boyfriend?
What's happening to you is called a World Cup.
The sports newspaper that knows how it feels every four years.

Advertising Agency: la comunidad, Buenos Aires / Miami
Chief Creative Officers: Joaquin Mollá, José Mollá
Creative Directors: Ricky Vior, Leo Prat
Copywriter: Ramiro Raposo
Art Director: Fernando Sosa
Photographer: Nicolás Trovato

Southern Sun: The welcome

A warm welcome in every hotel.
You've arrived. Southern Sun

Advertising Agency: MorrisJones&Co, Johannesburg, South Africa
Creative Director: Trevallyn Hall
Art Director: Margarita Karvouniaris
Copywriter: Mark Cope Grainger
Illustrator: Clive Kirk
Photographer: Michael Lewis
Published: June 2007

Southern Sun: The haven

A world of comfort in every room.
You've arrived. Southern Sun

Advertising Agency: MorrisJones&Co, Johannesburg, South Africa
Creative Director: Trevallyn Hall
Art Director: Margarita Karvouniaris
Copywriter: Mark Cope Grainger
Illustrator: Clive Kirk
Photographer: Michael Lewis
Published: June 2007

Southern Sun: The feast

A feast awaits at every hotel.
You've arrived. Southern Sun

Advertising Agency: MorrisJones&Co, Johannesburg, South Africa
Creative Director: Trevallyn Hall
Art Director: Margarita Karvouniaris
Copywriter: Mark Cope Grainger
Illustrator: Clive Kirk
Photographer: Michael Lewis
Published: June 2007

Snickers: Sample sale

Life is exercise. Snickers Marathon is energy.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: Gianfranco Arena, Peter Kain
Copywriter: Peter Kain
Art Director: Gianfranco Arena